Lift Brings A Simple Habit-Tracking And Self-Improvement Experience To Your iPhone

Though our ideal self-images tend to project what we wish we were (in mine I look like David Beckham, talk like John Cleese), the reality is often at least slightly more painful. As a result, many of us are on a mission to pursue our better selves as we devise and harbor umpteen (often vague) person goals, like actually going to the dentist or finally finishing an Ironman. Now, thanks to the rise (and affordability) of smarter tools, apps and devices, it's easier than ever to track our progress, which has in turn given new life to the Quantified Self movement. But people are busy, and it can be a Herculean struggle to shed those 10 pounds or eat more of those damn brussel sprouts. There are a number of startups trying to help people stay motivated with different approaches to incentivization, be they monetary rewards for meeting health goals or peer pressure. Lift wants to do better. Through a new, simplicity-focused mobile experience launched today, the Obvious Corp-backed startup is on a mission to make it easy (and painless) for people to reach their personal goals -- by providing positive support and eliminating willpower as a factor in achieving those goals.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/06cHeQXJvHo/

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